Here, you'll get tips on how to encourage your customers to engage with the system, so you can get a full view of the market and improve your profitability.
Drive offer activity through targeted outreach
Once you start using PhoneX, the goal of your sales and marketing efforts should be to get buyers to put their offers in the system. The goal is to save yourself time by not constantly talking to customers on the phone and on Whatsapp. If you can get your customers to put offers in your system, not only will your workload reduce considerably, but you will have far more data to make decisions.
Here are some tactics you can use to encourage customers to put offers in the system:
- Use broadcast banners to market specific inventory.
- Encourage buyers to sign up for daily stock reports.
- When discussing deals offline, train reps to ask buyers to enter offers in the system.
- Target your marketing toward specific SKUs and categories of devices you want to move.
- Use pre-filtered links in WhatsApp and email broadcasts.
How to use Whatsapp and email marketing to encourage buyers to make offers:
There are a couple ways to link directly to your inventory:
1. Simply include the link to your Stock List in your broadcasts and emails. Your customers can click the link to go directly to your Stock List to browse and purchase.
2. If you're promoting a specific product, you can send out a specific URL so that when your customers click on it, they will go right to the product or category of devices you are trying to sell on the Stock List.
To do this:
- Create a buyer account for yourself.
- Filter the Stock List until you see just the product you want to sell.
- Copy the exact URL and include it as a link for customers to click on.
Always capture orders in PhoneX
Even for larger clients, enter orders into the platform to ensure complete analytics on demand, pricing, booking time, and inventory turns — critical metrics for managing and growing your business. Orders can be created manually in the system or through spreadsheet uploaded for larger orders.
Next up: Learn how to phase in and optimize offer clearing strategies for the best results.